I recently had a truly amazing experience. Over the last couple months, I was involved as a Twitter correspondent for the launch of NASA's Solar Dynamic Observatory (SDO). This is the first mission in the “Living with a star” program.

Just to be clear for my readers, I have never worked for NASA as an employee or contractor. That makes this experience even more amazing for me. Another aspect is that I have joined the somewhat rarified ranks of Space Tweeps, which is just so cool.

NASA has created the savviest Social Media promotion I have seen to date. What makes it so very effective is that it works in delivering a compelling experience that can only be described as making dreams come true. The event was described as a 2 day volunteer assignment, tweeting (sending messages through Twitter.com, no longer than 140 characters) about a satellite launch, NASA got me heart and soul for over a month...so far.