Email Checklist Covers You Before You Hit Send

Email Checklist If you market with email, then you need an email checklist. Checklists make excellence better. When you quantify the tasks at hand, then attending to them becomes less of a task. Tools like CiviCRM take care of the mechanical tasks, like storing addresses and managing lists but covering all your bases about the […]

Privacy Questions On Our Minds

Dad’s Privacy Question My father (a retired attorney) received a promotion from Norton for a new VPN product. It hinged on the changes proposed for new FCC regulations and consumer fear. Was this offer worthwhile? Off hand, I can’t say. Instead of writing from ignorance, I offered this advice: Advice for My Dad and for […]

Grapefruit for the Leon Fruit and Nut Exchange

Leon Fruit and Nut Exchange The Leon Fruit and Nut Exchange recently began an urban gleaning program in our home city of Tallahassee. This morning we picked over seventy pounds of grapefruit and gave it to the Exchange’s director, Tabitha Frazier. The boxes of fruit at the top of the page really came from our […]

Value: 5 Ways to Add it to Your Association Website

Value or Not? Value draws members into your website and generates revenue. However a perceived lack of value keeps people away. Value adds continuity helps membership continuity and relieves strain on retention and new member recruitment. How many times have you heard someone say “I’m not attending the conference this year, so I’ll just renew […]