You Haven’t Heard

You Haven't Heard
  • 15
    Feb

You Haven’t Heard

You Haven't Heard? You haven't heard from me in a while. I'm sorry but so much has changed that I haven't had a chance to let everyone know what's happening in our lives. It's been about a year since Barbara and I suspected that there may be something seriously wrong with our son. The first signs looked like...

Email Checklist Covers You Before You Hit Send
  • 14
    Jul

Email Checklist Covers You Before You Hit Send

Email Checklist If you market with email, then you need an email checklist. Checklists make excellence better. When you quantify the tasks at hand, then attending to them becomes less of a task. Tools like CiviCRM take care of the mechanical tasks, like storing addresses and managing lists but covering all your bases about the writing and appearance...

Privacy Questions On Our Minds
  • 4
    Apr

Privacy Questions On Our Minds

Dad's Privacy Question My father (a retired attorney) received a promotion from Norton for a new VPN product. It hinged on the changes proposed for new FCC regulations and consumer fear. Was this offer worthwhile? Off hand, I can't say. Instead of writing from ignorance, I offered this advice: Advice for My Dad and for You This is...

Grapefruit for the Leon Fruit and Nut Exchange
  • 2
    Mar

Grapefruit for the Leon Fruit and Nut Exchange

Leon Fruit and Nut Exchange The Leon Fruit and Nut Exchange recently began an urban gleaning program in our home city of Tallahassee. This morning we picked over seventy pounds of grapefruit and gave it to the Exchange's director, Tabitha Frazier. The boxes of fruit at the top of the page really came from our own tree. It...

Value: 5 Ways to Add  it to Your Association Website
  • 31
    Jan

Value: 5 Ways to Add it to Your Association Website

Value or Not? Value draws members into your website and generates revenue. However a perceived lack of value keeps people away. Value adds continuity helps membership continuity and relieves strain on retention and new member recruitment. How many times have you heard someone say "I'm not attending the conference this year, so I'll just renew next year?" Defeat...